Marketing and Community Manager

Location: Netherlands / Italy / turkey (Smart working / work from home)

Compensation: Based on previous experience and skills. Discretionary bonus based on personal and general business performance.

About the Company

We believe blockchain based digital currencies have the potential to solve some of the world’s most important problems such as financial inclusion, protection, privacy and freedom. With Cryptorefills we are on a mission to bring blockchain based payments into everyday life and accelerate mass adoption of cryptocurrency (bitcoin or other digital currency yet to come).

Access to crypto investments, trading and person-to-person transactions, is relatively easy today. However, this only serves a limited scope of needs for these currencies. Using cryptocurrencies in everyday life, such as for buying goods and services is instead very limited.

Cryptorefills is a website and Android app offering users in over 235 countries and territories the possibility to use their bitcoin and crypto to make everyday purchases. With Cryptorefills, users spend different cryptocurrencies to top up their phone credit across 600 Mobile Operators, pay their utility bills, subscribe to their favorite entertainment services (Netflix, Spotify, Google Play, iTunes), purchase from top e-commerce brands (Amazon, Bol) shop at retail stores (Walmart) and even travel, buy fuel and pay restaurant bills.

We are one of the most innovative companies in the blockchain payment space. We are the first company in the world to ever introduce layer 2 Ethereum (via Polygon) and scalability blockchain (via Avalanche) payments within an ecommerce context.

CryptoRefills is a fast growing fintech, headquartered in Amsterdam, with a local presence in Milano and Izmir.

Your Role

This is a “specialist” role for a smart quick learner looking to rapidly take increasing responsibilities and ownership of CryptoRefills marketing activities. As Marketing and Community specialist you will execute marketing activities with the goal of developing the CryptoRefills brand and developing its online community.

In line with the company’s strategy you will position the company and CryptoRefills brand with all relevant stakeholders including users, partners and media. You will drive user growth and engagement across different channels including content and search engine marketing, social media management, paid advertising campaigns.

You will be the first point of contact within the social media community, and you will strive to drive awareness of our brand and offers as well as provide support to members of the community. You will examine trends affecting our industry to create interesting and engaging content as well as monitor topics mentioned by our community in order to anticipate problems that may impact our brand’s reputation.

You will work directly with the management in order to acquire as quickly as possible the necessary skills and experience to take full ownership of the strategic and operational marketing activities.

Your Activity

Key Activities

Define a quarterly marketing plan designed to achieve the CryptoRefills growth and positioning goals.
Execute the marketing strategy by preparing content (for blog posts, social media and community channels), managing social media channels (Twitter, Linkedin, Telegram etc), managing paid advertising campaigns (SEM, CPI etc.).
Interact with community members and customers in a professional, personable, and timely manner to grow and keep the community alive.
Manage the editorial calendar and ensure the content is published by the stipulated deadlines.
In coordination with our product team, communicate effectively new features, and drive adoption of new products and platforms we launch.
Develop marketing strategies and campaigns to attract potential partners. Work together with our partners (exchanges, blockchain’s and brands) to define and execute co-marketing campaigns.

This is a WFH (Work From Home) role. Once we reopen our offices we may allow full WFH or partial WFH depending on your responsibilities and other considerations to be made together in the future.

Your Profile

These are mandatory requirements

You must have a very good understanding of the blockchain / crypto ecosystem and community. You are genuinely passionate about crypto and you follow the news and trends in the crypto industry.
You either have prior work experience in digital marketing or you can prove that you are up to the job, by providing other relevant experience or skills (e.g. personal social media following, super analytical and communication skills, relevant academic experience or other).
You are an extrovert and communicator as well as a good listener and empathic person.
Your English both written and spoken is absolutely fluent. Mother tongue is preferred.
You have good copywriting skills, you can write interesting articles, catchy sentences, engaging marketing claims that can trigger strong call-to-action.
You have decent digital design skills. You can create some nice banners, illustrations, catchy gifs, for social media posts and blogs using the tools of your choice (Photoshop, Illustrator etc.).
You are creative. You believe you can think out of the box and come up with some good ideas to generate visibility and engage users.
You are the kind of person that can identify problems and assess their potential impact before they occur. You are the kind of person that is smart and creative in resolving problems when they occur and once they occur you will proactively identify ways and tools to ensure the problems won’t happen again and/or mitigate their impact.
You like team work and are a great communicator, you can communicate clearly with other team members so everyone is aligned.

What we offer

CryptoRefills is a start-up and as such has very limited resources. The work of every person from Intern to the CEO has impact on the overall success of the company. The first and most important thing we offer is being empowered and trusted in a role that has profound impacts on the quality of service we offer and on customer happiness, thus on the entire business.
We will offer a salary package based on your experience and discretionary bonuses based on your success and on the success of the company.
Based on your performance and the performance of the company you will have the opportunity to grow quickly into a role of great responsibility.
You will also have the opportunity to learn on the field about the bitcoin and crypto universe, as well as work directly together with successful entrepreneurs and executives to see how a start-up is built.