The marks, colours and type that make Cryptorefills recognisable, and the thinking behind each choice. The logo files are in the brand kit below; the colour and type live on this page.
The wordmark does the work; the standalone icon steps in where space is tight, like avatars and app tiles. Both stay a single colour on purpose, so the mark reads cleanly on any background, light or dark.
The mark earns its trust by being used consistently. Give it room to breathe first, then a handful of rules, each shown both ways.
The icon is the unit: keep at least one of it as clear space on every side, and never let type, edges or other logos cross into that zone. Because the unit is the mark itself, the spacing scales with the logo at any size.
Use a single brand colour: navy on light, white on dark.
Recolour it outside the palette, or add gradients.
Scale it evenly, and keep it upright.
Stretch, squash or rotate the mark.
Keep the wordmark at least 24px tall on screen, 6mm in print, so the letterforms stay crisp.
Shrink it past the point the wordmark stops holding together.
Place it on a solid surface with enough contrast to stay legible.
Add shadows or glows, or set it on a busy photo.
The brand runs on one navy scale, a set of neutrals and four signal colours. Most of the interface stays quiet and lets the words lead; the navy carries the moments that matter.
Deep Ocean Navy is the anchor. We keep it for the moments that should feel committed: the hero, a confirmed payment, the button we actually want pressed.
Where the words earn the read.
Four signal colours. They flag a state and nothing else, never decoration.
Cryptorefills sets its type in the system typeface your device already uses. A deliberate choice, not a fallback: the brand should feel native wherever it appears, the same on a phone, a terminal or a partner's deck. Fira Code carries the technical detail.
Aa
The blockchain gateway to the real world.
San Francisco · Segoe UI · Roboto · system-ui
Aa
0xABCD…1234 · 0.05 ETH
Addresses, amounts and transaction IDs
Every logo file you need for print and screen, packaged and ready to drop into place.
ZIP archive
Questions about using the brand? media@cryptorefills.com